Company Profile : |
Everyone knows the 4 'P's of marketing: product, place, price and promotion. We believe that in today's economy, standing out from the crowd demands a 5th 'P' - PASSION.
The fiery Ruby has always been an expression of passion - and passion is what Ruby Original brings to your branding strategy. Whether it's a soaring sign or a business card, we focus our energy on delivering measurable results.
The splendour of a ruby glows from within and similarly we believe that a customer-driven organisation is built from a solid core of customer-centric employees. By building your brand from the inside out you create an environment in which people feel impassioned and empowered to deliver on promises to customers.
The beauty of a Ruby lies in its uniqueness - its distinctive fingerprint. Ruby Original together with your marketing team will identify that individual, exceptional competitive advantage that will drive your marketing strategy, and then package it into cost-effective, brand-driven events, launches and advertising campaigns. We will "cut and polish" a multi-faceted branding solution unique to your needs.
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Hospitality Experience : |
One of the biggest challenges in marketing is managing the diversity of available communication channels. Ruby Original works in close co-operation with a network of SMME affiliates which gives us access to specialist skills and experience to extract the most value from every advertising medium while keeping costs low.
As exquisite as a ruby is in its natural form, the gemstone's magnificence is formed over time, and is only revealed through skill and experience. Ruby Original is founded on over 25 years of solid track record in the Hospitality and Leisure industry, Public Relations and Sales, Standards Consulting, Auditing, Marketing and New Business Development in the Quality Industry and Client Service Management in the Exhibition industry. |
